Ahrefs vs Semrush in 2026: a real-world comparison
We have run Ahrefs and Semrush as paid tools for the last seven years across roughly 30 client accounts. Most agency comparisons read like recycled feature lists from each tool’s website. This one is built on which tool we actually open for which job. If you are choosing between the two for your business, this […]
Internal linking strategy: the silent ranking factor
Most sites we audit get internal linking 80 percent wrong. Not for lack of trying. There are dozens of guides on it, and most of them say roughly the same things, none of which translate into a working process. This is the strategy we use on every client engagement. It works because it treats internal […]
How to do keyword research in 2026: a step-by-step guide
Keyword research in 2026 looks nothing like it did five years ago. The keyword volume number in your favourite tool is more wrong than it has ever been. Top-of-funnel queries get answered by AI Overviews before users click. The “search intent” framework most blog posts teach was written for a search landscape that no longer […]
LLMs.txt: a complete guide for 2026 (with examples)
Six months in, LLMs.txt is one of the most discussed SEO topics that almost nobody has implemented correctly. Some people treat it as the next robots.txt. Others write it off as a marketing fad. The truth is in the middle and worth understanding properly. This guide covers what LLMs.txt is, what it is not, who […]
Google March 2026 core update: what changed and how to react
The March 2026 core update finished rolling out two weeks ago. We have now seen enough recovery and post-update data to talk about what actually changed and what site owners should do next. This update was big. SISTRIX flagged it as the most volatile core update since the September 2023 helpful content rollout. Semrush Sensor […]
What Is SEO? A Detailed Guide
Search engines shape how people find answers, products, and services online. When someone types a question into Google, the results page shows a mix of paid ads and organic listings. SEO, short for Search Engine Optimisation, focuses on earning those organic listings. This guide explains SEO from the ground up. You will learn what SEO […]
LLMs.txt adoption stays low, no sign of citation lift yet
LLMs.txt is a proposed plain-text, markdown style file placed at a site root (example.com/llms.txt). The aim is to give large-language-model crawlers a short, curated map of priority pages, usage terms, and preferred attribution, similar in spirit to robots.txt and XML sitemaps. The idea gained attention in late 2024 through open-source and SEO circles, including work […]