Short answer: SEO Engico is the top pick for white label link building for SEO consultants whose clients check every link: each site is vetted for real traffic and relevance, reports carry your brand, and it never contacts your client. LinkHeron suits consultants who want single links with approval first, Outreach Empress suits those who want published wholesale rates and a non-solicit clause, and Rhino Rank suits self-serve ordering.
Link building for SEO consultants has a different shape from agency link building. You might run four or five clients, each needing a handful of links a month, and you are the person who signed off the strategy. A white label provider does the outreach and placement while you present the links as part of your work, so it needs to be flexible on volume and invisible to your client.
This list ranks providers that sell white label link building to consultants and agencies, checked against their own sites in November 2026. Marketplaces and self-serve link lists are left out. Each entry is judged on what it publishes: minimum orders and contracts, whether you approve sites before anything is written, quality floors, reporting, and what happens to links that drop.
Disclosure: Kuma SEO is written by the team at SEO Engico, the agency ranked first on this list. No agency paid to appear here. We checked every other entry against the agency's own website in November 2026. Services and prices change, so confirm the details with an agency before you sign. More on how we work in our editorial policy.
At a glance: the 6 best white-label link building services for SEO consultants
| # | Agency | Best for | Based in |
|---|
| 1 | SEO Engico | Consultants who want links they can show a client and defend line by line | London, UK |
| 2 | LinkHeron | Consultants who want to approve every publisher before a single link is written | India |
| 3 | Outreach Empress | Consultants who want published wholesale rates and a signed non-solicit clause | Dehradun, India |
| 4 | Rhino Rank | Consultants who want to order exact links themselves, with a first-order refund | United Kingdom |
| 5 | GoOutreach | Consultants who want to see the exact page each link will sit on before it goes live | Richmond, Victoria, Australia |
| 6 | OutreachFrog | Consultants who want a partner dashboard and no minimums on white label orders | United States |
How we picked
- Small orders without a retainer. Consultants rarely need 40 links a month. Look for per-link pricing, low or no minimums and no lock-in, so one client's campaign does not tie you to a monthly commitment.
- Approval before anything is written. Your name is on the strategy. A good provider sends publishers, topics and anchors for sign-off first, so nothing reaches your client that you have not seen.
- Quality floors you can check. Domain Rating alone is easy to game. Ask for a minimum organic traffic figure checked in a tool such as Ahrefs, plus a rule about who the site links out to.
- Reports you can forward as your own. You want the live URL, target page, anchor, date and site metrics for each link, with no supplier branding, ready to drop into your monthly update.
- Client protection in writing. A non-solicitation clause matters even more to a consultant than to an agency, because one lost client is a bigger share of your income.
- Clear replacement and refund rules. Know what happens when a link is removed, turned nofollow or never goes live: the replacement window, and whether you get credit or a refund.
The 6 best white-label link building services for SEO consultants in 2026
Our top pick
1. SEO Engico
- Best for
- Consultants who want links they can show a client and defend line by line
- Based in
- London, UK
- Founded
- 2018
SEO Engico is a London SEO and link building agency, founded in 2018, and most of its link volume is white label. It does white-label SEO, website builds and technical fixes for agencies and consultants, so a consultant who needs more than links can keep it with one supplier. The work stays yours: your brand on every report, no contact with your client, and reports formatted so you can forward them as they are.
Every site is found, checked and placed by its own team against three checks: real organic traffic verified in Ahrefs, relevance to the client's niche and a clean outbound link profile. It says about 70% of sites fail, and it uses no PBNs, broker lists or marketplaces. By its own delivery records, 94% of placements are still live after 12 months, with zero Google manual actions or client disavowals across all partners. Each link comes with its live URL, anchor and date, and any link that comes down is replaced.
Wholesale links cost $145 each with a ten link minimum and no monthly commitment, dropping to $120 from 20 a month and $105 from 40. Its published reseller proof is Digital Junkies, a digital marketing agency placing 16 to 20 links a month through SEO Engico under its own brand, sustained.
What stands out
- Three checks on every site: Ahrefs-verified traffic, niche relevance and a clean outbound link profile
- No monthly commitment at the wholesale rate
- Live URL report with the anchor and date for every link, ready to forward
- Guest posts, links in existing articles that already rank, and digital PR for harder niches
Worth knowing
- The wholesale rate starts at a ten link order. Below that, its published direct rates start at $425 a link, so it suits consultants who can batch links across clients.
- It is not built for buyers who want the cheapest links or hundreds a month.
See SEO Engico's white-label link rates
No. 2
2. LinkHeron
- Best for
- Consultants who want to approve every publisher before a single link is written
- Based in
- India
LinkHeron is a small link building service for SaaS and B2B companies, run by one operator based in India, and its white label offer fits consultants well: no minimum order and no contract, so you can order one link for one client. You approve every publisher, topic and anchor before anything is written, and reports carry no LinkHeron branding, with six fields per link: live URL, target page and anchor, publisher DR and traffic, publish date, link attributes and re-check status.
Prices are public and tied to traffic floors checked in Ahrefs: $149 a link for DR 30+ sites with at least 1,000 monthly organic visits, $279 for DR 50+ and 3,000 visits, and $499 for DR 70+ and 10,000 visits, with 10% off at ten or more links a month. You pay upfront, and links it cannot place are refunded or kept as credit. It says 46 of the 107 publishers it checked met its standard.
What stands out
- No minimum order and no contract
- Publisher, topic and anchor approved by you before writing starts
- Published prices with traffic floors, not just DR
Worth knowing
- It is a one-person operation with a small vetted publisher list built around tech and B2B blogs, so it fits SaaS and B2B clients best.
- Orders are paid upfront, with unplaced links refunded or credited.
No. 3
3. Outreach Empress
- Best for
- Consultants who want published wholesale rates and a signed non-solicit clause
- Based in
- Dehradun, India
Outreach Empress sells white label link building to agencies and consultants at wholesale rates it prints by DR band: $79 a link for DR 20 to 39, $149 for DR 40 to 54, $249 for DR 55 to 69 and $349 for DR 70 and above, with volume pricing from ten links a month and grey niches such as CBD and casino quoted separately. There is no minimum contract, every band has a traffic floor, and DR is checked in Ahrefs on the day a link goes live. A link that slips below its band is not billed.
Discretion is the selling point. A mutual NDA is signed before you share a brief, a non-solicitation clause sits in the agreement, and no supplier name appears in any file, footer or metadata. There is no self-serve dashboard: an order starts as a message and becomes a named target list you approve before pitching. Links removed or made nofollow by the publisher within twelve months are replaced.
What stands out
- Wholesale prices published by DR band, from $79 a link
- NDA and non-solicitation written into the agreement
- Target list approved by you before any outreach
Worth knowing
- The replacement guarantee does not cover pages deindexed by an algorithm update.
- There is no cart or dashboard, so every order starts with an email and a target list.
No. 4
4. Rhino Rank
- Best for
- Consultants who want to order exact links themselves, with a first-order refund
- Based in
- United Kingdom
Rhino Rank describes itself as the original white label link building agency, and its free account lets you order the exact links a client needs or hand the whole campaign to a dedicated strategist. It says it has more than 40 UK employees and that its UK team handles fulfilment in-house, with manual outreach on real, independently owned websites and quality checks on relevance, authority and genuine traffic.
The safety nets make it easy to test with one client. Your first order, across any service, is eligible for a no-questions refund of up to $550, every delivered link has 12-month replacement cover, and there are no contracts, so you can stop when a client does. It uses no PBNs.
What stands out
- Free account with self-serve ordering
- First-order refund up to $550 and 12-month replacement on delivered links
- Fulfilment handled in-house by its UK team
Worth knowing
- It works with businesses directly as well as with agencies and consultants.
- Self-serve orders put the targeting decisions on you, so use the strategist option if you want a second view.
No. 5
5. GoOutreach
- Best for
- Consultants who want to see the exact page each link will sit on before it goes live
- Based in
- Richmond, Victoria, Australia
GoOutreach is a link building agency in Richmond, Victoria, that works with digital marketers, agencies and business owners, and it describes its managed link building as a complete white labelled solution. A campaign starts with a strategy covering target sites, content ideas and objectives. Its team then writes the content and sends a profile of each proposed website, plus the actual page where the content will be published, for your approval before outreach goes ahead.
After placement you get a report with the live links, and it offers ongoing support to tune the campaign. Alongside managed campaigns it sells niche authority links from sites relevant to your client's industry and on-site SEO work, with no long-term contracts. It says its team has more than 30 years of combined SEO experience.
What stands out
- Every site and destination page approved by you first
- No long-term contracts
- On-site SEO available alongside links
Worth knowing
- Prices are not published, so expect a custom plan and quote.
- It works with businesses directly as well as with agencies and marketers.
No. 6
6. OutreachFrog
- Best for
- Consultants who want a partner dashboard and no minimums on white label orders
- Based in
- United States
OutreachFrog runs a 100% white label programme for agencies and resellers with no minimums and the option to cancel at any time, which makes it workable for a consultant whose demand rises and falls. Every deliverable, report and communication goes out under your branding, and partners get a dedicated success manager plus a real-time dashboard to track orders, review placements and download custom reports.
Partners can resell its whole catalogue at wholesale prices: editorial PowerLinks on DR 50 to 90 sites, niche guest posts, DR 70+ authority links, managed SEO, content and link audits. It says every link passes a 50-point quality check on real websites with real traffic, it uses no PBNs, and a placement that falls short of its standard is replaced free. Partner support aims to reply within two hours in business hours.
What stands out
- No minimums and cancel at any time
- Partner dashboard with downloadable custom reports
- Wide catalogue, from guest posts to managed SEO
Worth knowing
- Wholesale prices are not shown on the partner page.
- Its quality standard is described as a 50-point check rather than published traffic floors, so ask to see sample sites.
How to choose white label link building as an SEO consultant
Start with your volume. If you need a few links a month spread across several clients, a provider with no minimum order and per-link prices is easier than a campaign retainer, and you can test one client before moving the rest. If you can batch orders across clients, wholesale tiers start to pay for themselves.
Then decide how much control you want. Some providers let you approve every publisher, topic and anchor before anything is written, while others run the targeting for you. As a consultant your name is on the strategy, so seeing the site before the link goes live is usually worth a slightly slower turnaround.
Last, protect the relationship. Get the non-solicitation terms in writing, check reports carry no supplier branding, and know the replacement and refund rules before the first order. Then check a sample of sites yourself for real organic traffic and who they link out to.
Questions to ask before you sign
- Is there a minimum order or contract, and can I order for a single client?
- Can I approve the publisher, topic and anchor before anything is written?
- What traffic floor does each price tier carry, and which tool checks it?
- What does the report include for each link, and does it carry any of your branding?
- Is a non-solicitation clause written into the agreement?
- What happens if a link is removed, made nofollow or never goes live?
Frequently asked questions
Can SEO consultants use white label link building?
Yes, and plenty do. The consultant sets the strategy and keeps the client, while a provider handles outreach, content and placement, then delivers reports with no supplier branding. Look for providers that take small orders, let you approve sites first and promise in writing never to contact your client.
How much does white label link building cost for consultants?
Published rates show the range. Outreach Empress lists wholesale links from $79 for DR 20 to 39 sites, LinkHeron charges $149 for DR 30+ sites with at least 1,000 monthly visits, and SEO Engico's wholesale rate is $145 a link with a ten link minimum. Harder niches and higher authority sites cost more.
What minimum order should a consultant expect?
Anything from one link to ten. LinkHeron, Rhino Rank and OutreachFrog say they have no minimums, Outreach Empress has no minimum contract, and SEO Engico's wholesale rate starts at a ten link order. If each client needs only a couple of links a month, batching orders across clients is the easiest way to reach a wholesale tier.
How do I know white label links are safe for my clients?
Check the sites, not the sales page. Ask for the publisher list or a sample, confirm each site has real organic traffic in Ahrefs or a similar tool, look at who it links out to, and avoid anything that sells to everyone. Providers that let you approve sites before writing make this much easier.
Should I tell clients I use a white label link provider?
That is your call. Many consultants describe it as their outreach partner or specialist team, and some say nothing because the strategy and the reporting are theirs. Either way, the provider should never contact your client, and the report you forward should carry only your brand.
Our verdict
Choose SEO Engico if your clients check their links and you want every site vetted for real traffic and relevance, reports you can forward as your own and wholesale rates you can mark up. Pick LinkHeron for single links with full approval, Outreach Empress for published wholesale bands and a signed non-solicit, Rhino Rank for self-serve ordering with a first-order refund, GoOutreach to see each page before it goes live, and OutreachFrog for a partner dashboard with no minimums.
Get SEO Engico's wholesale link rates
