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AI in SEO: ChatGPT, Gemini, AI Overviews, generative search, LLM citations, and how artificial intelligence is changing search.
Google is putting more links, and more visible links, into AI Mode and AI Overviews, and testing a section for official sites. What it still won't give site owners is click data for AI features.
Jhonty Barreto4 min read
Google updated its guidance on using generative AI content on 1 October. The policy hasn't changed, but the page now spells out how quality raters are told to judge scaled, low-effort content.
Priyam Goyal3 min read
Six months in, LLMs.txt is one of the most discussed SEO topics that almost nobody has implemented correctly. Some people treat it as the next robots.txt. Others write it off as a marketing fad. The truth is in the middle and worth understanding properly.
Jhonty Barreto6 min read
For a deeper guide on what LLMs.txt is, who supports it, and how to write a good one, see our complete LLMs.txt guide for 2026.
Jhonty Barreto2 min read