Category
Content strategy, on-page SEO, keyword research, content briefs, and how to write content that ranks.
Google updated its guidance on using generative AI content on 1 October. The policy hasn't changed, but the page now spells out how quality raters are told to judge scaled, low-effort content.
Priyam Goyal3 min read
Chartbeat's 2026 Publisher Playbook puts the drop in Google Search referrals across its publisher network at 40.2% year on year. The numbers are stark, but read the small print before they go in a deck.
Priyam Goyal3 min read
Keyword research in 2026 looks nothing like it did five years ago. The keyword volume number in your favourite tool is more wrong than it has ever been. Top-of-funnel queries get answered by AI Overviews before users click. The “search intent” framework most blog posts teach was written for a search landscape that no longer exists.
Jhonty Barreto8 min read
Most sites we audit get internal linking 80 percent wrong. Not for lack of trying. There are dozens of guides on it, and most of them say roughly the same things, none of which translate into a working process.
Jhonty Barreto7 min read
Search engines shape how people find answers, products, and services online. When someone types a question into Google, the results page shows a mix of paid ads and organic listings. SEO, short for Search Engine Optimisation, focuses on earning those organic listings.
Jhonty Barreto19 min read