Daily SEO news and guides
Daily SEO news, technical guides, and search algorithm updates. Clear, actionable insights for SEOs, marketers, and site owners.
Keyword research in 2026 looks nothing like it did five years ago. The keyword volume number in your favourite tool is more wrong than it has ever been. Top-of-funnel queries get answered by AI Overviews before users click. The “search intent” framework most blog posts teach was written for a search landscape that no longer exists.
Jhonty Barreto8 min read
Most sites we audit get internal linking 80 percent wrong. Not for lack of trying. There are dozens of guides on it, and most of them say roughly the same things, none of which translate into a working process.
Jhonty Barreto7 min read
We have run Ahrefs and Semrush as paid tools for the last seven years across roughly 30 client accounts. Most agency comparisons read like recycled feature lists from each tool’s website. This one is built on which tool we actually open for which job.
Jhonty Barreto7 min read
Six months in, LLMs.txt is one of the most discussed SEO topics that almost nobody has implemented correctly. Some people treat it as the next robots.txt. Others write it off as a marketing fad. The truth is in the middle and worth understanding properly.
Jhonty Barreto6 min read
The March 2026 core update finished rolling out two weeks ago. We have now seen enough recovery and post-update data to talk about what actually changed and what site owners should do next.
Jhonty Barreto5 min read
Search engines shape how people find answers, products, and services online. When someone types a question into Google, the results page shows a mix of paid ads and organic listings. SEO, short for Search Engine Optimisation, focuses on earning those organic listings.
Jhonty Barreto19 min read
For a deeper guide on what LLMs.txt is, who supports it, and how to write a good one, see our complete LLMs.txt guide for 2026.
Jhonty Barreto2 min read
AI in SEO: ChatGPT, Gemini, AI Overviews, generative search, LLM citations, and how artificial intelligence is changing search.
Content strategy, on-page SEO, keyword research, content briefs, and how to write content that ranks.
Link building, backlink strategy, digital PR, broken link building, guest posts, and outreach tactics.
Daily SEO news, Google algorithm updates, SERP changes, search industry trends, and tool releases.
SEO tool reviews, comparisons, and how to use them: Ahrefs, Semrush, Search Console, Screaming Frog, and more.
About Kuma SEO
A daily SEO publication run by a small editorial team based in India and Australia.
We cover algorithm updates, technical SEO, link building, content strategy, and AI search for working SEOs who need clear, actionable information they can use the same day.
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