Author
Founder, SEO Engico
Jhonty trained as a mechanical engineer and moved into search in 2018. He brought the engineering habit with him: find the real cause of a problem before touching anything, then measure whether the fix worked.
He founded SEO Engico, a London SEO and link building agency, with Priyam Goyal. Day to day he works on client sites across ecommerce, local services, healthcare and B2B, and that work shapes most of what he writes about here.
On Kuma SEO he covers Google updates, AI search, and the measurement side of SEO: what changed, what it means for traffic and leads, and what is worth doing about it.
Google's September 2026 spam update finished rolling out on 8 October, two weeks after it started. That is a long run for a spam update, and Google has said very little about what it was aimed at.
Jhonty Barreto4 min read
Google is putting more links, and more visible links, into AI Mode and AI Overviews, and testing a section for official sites. What it still won't give site owners is click data for AI features.
Jhonty Barreto4 min read
Keyword research in 2026 looks nothing like it did five years ago. The keyword volume number in your favourite tool is more wrong than it has ever been. Top-of-funnel queries get answered by AI Overviews before users click. The “search intent” framework most blog posts teach was written for a search landscape that no longer exists.
Jhonty Barreto8 min read
Most sites we audit get internal linking 80 percent wrong. Not for lack of trying. There are dozens of guides on it, and most of them say roughly the same things, none of which translate into a working process.
Jhonty Barreto7 min read
We have run Ahrefs and Semrush as paid tools for the last seven years across roughly 30 client accounts. Most agency comparisons read like recycled feature lists from each tool’s website. This one is built on which tool we actually open for which job.
Jhonty Barreto7 min read
Six months in, LLMs.txt is one of the most discussed SEO topics that almost nobody has implemented correctly. Some people treat it as the next robots.txt. Others write it off as a marketing fad. The truth is in the middle and worth understanding properly.
Jhonty Barreto6 min read
The March 2026 core update finished rolling out two weeks ago. We have now seen enough recovery and post-update data to talk about what actually changed and what site owners should do next.
Jhonty Barreto5 min read
Search engines shape how people find answers, products, and services online. When someone types a question into Google, the results page shows a mix of paid ads and organic listings. SEO, short for Search Engine Optimisation, focuses on earning those organic listings.
Jhonty Barreto19 min read
For a deeper guide on what LLMs.txt is, who supports it, and how to write a good one, see our complete LLMs.txt guide for 2026.
Jhonty Barreto2 min read