Short answer: SEO Engico is the top pick for mortgage broker SEO if you want every enquiry traced from the search to the completed case, with local SEO, content and links in one retainer. Mortgage Broker Marketing suits US brokers wanting a mortgage-focused team, ACES Marketing fits UK advisers who want FCA-aware marketing, and Searchmaxxed is the pick for Australian brokers who want pages written to ASIC's advertising rules.
Most people looking for a mortgage now start online, and the first page they see is crowded with lenders, comparison sites and directories. Mortgage broker SEO is about winning the searches those big sites cannot own: the broker near me search, the self-employed or first-time buyer question, the remortgage enquiry in your town. Done well, it brings in borrowers who have already decided they want a broker and are choosing which one.
This list covers agencies that sell SEO to mortgage brokers and advisers in the UK, US and Australia, checked against their own websites in November 2026. Mortgage advertising is regulated in all three markets, by the FCA in the UK, NMLS and state rules in the US, and ASIC in Australia. So we looked at how each agency handles compliant copy as well as what the SEO work covers, how it tracks enquiries and whether it publishes prices.
Disclosure: Kuma SEO is written by the team at SEO Engico, the agency ranked first on this list. No agency paid to appear here. We checked every other entry against the agency's own website in November 2026. Services and prices change, so confirm the details with an agency before you sign. More on how we work in our editorial policy.
At a glance: the 7 best SEO agencies for mortgage brokers
| # | Agency | Best for | Based in |
|---|
| 1 | SEO Engico | Brokers who want enquiries and completed cases traced back to search | London, UK |
| 2 | Mortgage Broker Marketing | US brokers who want a mortgage-focused team for their site, SEO and ads | United States |
| 3 | ACES Marketing | UK mortgage advisers who want FCA-aware marketing from a small senior team | Surrey, UK |
| 4 | Searchmaxxed | Australian brokers who want every page written to ASIC's advertising rules | Australia |
| 5 | Breakline | UK brokers who want a published mortgage case study and rolling monthly terms | Guildford, Surrey, UK |
| 6 | StudioHawk | Larger Australian brokerages and networks that want a big SEO team | Melbourne and Sydney, Australia |
| 7 | 1SEO Digital Agency | US mortgage companies that want SEO, PPC and social from one agency | Bristol, Pennsylvania, US |
How we picked
- Writes inside your advertising rules. UK financial promotions fall under FCA rules, US mortgage ads usually need NMLS details and must meet federal and state rules, and Australian brokers work to ASIC's guidance. An agency should know which claims need warnings or disclosures and leave final sign-off with your compliance team or network.
- Wins the searches brokers can own. Rate searches belong to lenders and comparison sites. Brokers win on specific needs, such as self-employed mortgages, first-time buyer advice or a remortgage in a named town, and each of those needs its own page.
- Treats the map pack as a lead source. Searches for a mortgage broker or adviser near me are often settled in Google Maps. Look for Google Business Profile work, a steady flow of reviews and pages for the towns you serve.
- Tracks enquiries through to completions. A form fill is not a mortgage. Good tracking follows calls and forms into your CRM, so you can see which searches turned into applications and completed cases, and what each one was worth.
- Builds trust for a money decision. Google holds financial pages to a high standard, and so do borrowers. Named advisers, clear fees and how you are paid, regulatory details and genuine reviews all help people and search engines trust you.
The 7 best SEO agencies for mortgage brokers in 2026
Our top pick
1. SEO Engico
- Best for
- Brokers who want enquiries and completed cases traced back to search
- Based in
- London, UK
- Founded
- 2018
SEO Engico is a London agency founded in 2018 by Jhonty Barreto and Priyam Goyal, both trained as mechanical engineers, and it works with trades, law firms, ecommerce brands and agencies in the UK, US, Australia and India. It has not published a mortgage case study, so the case for it rests on method. Before it changes anything it looks at your website, ads and tracking, finds the one thing costing enquiries and fixes that first, and it will tell you on the first call if your budget or market cannot realistically compete yet.
That method suits a business where one completed case is worth a lot. Its 30-day Revenue Baseline ($3,499) sets up GA4 key events with real conversion values, call and form attribution, and CRM stitching so a completed mortgage traces back to the search that started it. If it cannot show what organic search is worth in those 30 days, you do not pay for that phase.
The $4,500 a month Growth retainer then covers technical SEO, buyer-intent pages and content, local SEO through Google Business Profile, citations and local landing pages, link building and AI search visibility. Its link team checks every site for real organic traffic, relevance and a clean outbound profile, and about 70% fail.
What stands out
- Call, form and CRM tracking set up first, so you can see which searches produce completed cases
- Local SEO covers Google Business Profile, citations and local landing pages
- Links found, checked and placed by its own team, with no PBNs, link marketplaces or bought lists
- AI search work inside the retainer, checking whether ChatGPT, Google AI Mode, Perplexity and Claude name you
- A client portal where you approve work before it goes live, which gives your compliance team a checkpoint
Worth knowing
- It has no published mortgage case study and does not publish a financial promotions review process, so plan for your compliance team or network to sign off copy.
- It makes no ranking guarantees, and at $4,500 a month it costs more than the entry plans on this list.
How SEO Engico ties SEO to enquiries
No. 2
2. Mortgage Broker Marketing
- Best for
- US brokers who want a mortgage-focused team for their site, SEO and ads
- Based in
- United States
Mortgage Broker Marketing describes itself as a web design and marketing agency for mortgage companies, and it says every service is done in-house rather than contracted out. The menu covers websites, SEO, blogging and content, conversion tracking, email and text marketing, retargeting, reputation marketing and PPC for mortgage brokers, so it can run the whole online side of a small brokerage.
Its SEO page is refreshingly practical. It puts Google Maps first, arguing that the local map pack is the biggest lead source for its clients, then works through keyword lists built on city searches and loan types such as FHA, VA, refinance, reverse mortgages and pre-approvals. Free guides on its site cover getting ranked in Google Maps and link building for mortgage brokers, which help you judge the approach before a strategy session.
What stands out
- Built around mortgage companies, from its services to its keyword lists
- Maps-first local SEO built on city and loan-type searches
- Conversion tracking and reputation marketing alongside SEO
- Free guides on Maps rankings and mortgage link building
Worth knowing
- No pricing is published. The first step is a strategy session for your business and service area.
- Its keyword examples are US loan types, so UK and Australian brokers are better served elsewhere on this list.
No. 3
3. ACES Marketing
- Best for
- UK mortgage advisers who want FCA-aware marketing from a small senior team
- Based in
- Surrey, UK
- Founded
- 2014
ACES Marketing is a Surrey agency set up in 2014 by Amanda Edwards and Sarah Clements, working with financial services firms and small businesses. It has a dedicated page for mortgage advisers, and its SEO targets the searches UK borrowers make: mortgage adviser near me, mortgage broker in your area, first-time buyer advice, remortgage advice, buy-to-let and specialist lending.
Around that sits website design, content such as mortgage guides, first-time buyer resources, market updates and FAQs, plus social media and campaigns. It says it is used to working with professional bodies like the FCA, so regulation and compliance are second nature, which matters in a sector where a careless claim can cause real trouble.
What stands out
- Keyword focus on UK mortgage searches, from remortgages to buy-to-let
- Content plans built around first-time buyer and remortgage questions
- Experience with FCA-regulated clients across advice and insurance
Worth knowing
- No pricing is published, so expect a conversation about scope first.
- It works as an outsourced marketing team across several channels, so SEO is one part of a wider service.
No. 4
4. Searchmaxxed
- Best for
- Australian brokers who want every page written to ASIC's advertising rules
- Based in
- Australia
Searchmaxxed is an Australian search team led by its founder, Brenden House, and its mortgage broker page is one of the most detailed in this niche. It argues that rate searches belong to lenders and comparison sites, so brokers should win the specific ones, such as self-employed home loans or a first home buyer broker in a named suburb, with a page built to answer each.
The build covers a page for each loan type, suburb and borrower pages, Google Business Profile work and visibility in ChatGPT, Claude, Perplexity, Gemini and AI Overviews. What stands out is compliance. It writes rates, fees and claims to ASIC's RG 234 and the National Credit Code, puts the comparison rate and prescribed warning beside every interest rate, and includes your credit licence number.
What stands out
- Copy checked against RG 234 and the National Credit Code
- Separate pages for loan types, suburbs and borrower groups
- Tracks AI answers as well as Google rankings
Worth knowing
- It does not publish prices. It quotes after a free search analysis.
- It also works with law firms, clinics, builders and enterprises, so mortgage broking is one of several sectors.
No. 5
5. Breakline
- Best for
- UK brokers who want a published mortgage case study and rolling monthly terms
- Based in
- Guildford, Surrey, UK
- Founded
- 2012
Breakline is a Guildford agency that says it has done senior SEO since 2012. Its case study for a Peterborough mortgage broker, which helps first-time buyers, home movers and landlords, sets out a six-month SEO campaign from May 2024 with every figure compared against the first month, and it publishes the original report charts rather than a single headline number.
That openness extends to pricing. The case study points brokers to its Momentum plan at £599 a month plus VAT on a rolling monthly contract, with a client dashboard from day one, and it says it will tell you what is realistic for your business before you commit.
What stands out
- Published mortgage broker case study with the original report charts
- Momentum plan from £599 a month plus VAT, rolling monthly
- Dashboard access from the first day
Worth knowing
- It is a general SEO agency for UK businesses, so mortgage broking is one sector among many.
- The case study reports keyword, traffic and link growth rather than mortgage enquiries, so ask how it would track leads.
No. 6
6. StudioHawk
- Best for
- Larger Australian brokerages and networks that want a big SEO team
- Based in
- Melbourne and Sydney, Australia
StudioHawk is an SEO agency with offices in Melbourne and Sydney, and it runs a dedicated mortgage broker service for solo brokers, boutique brokerages and multi-office networks. The work starts with an audit and roadmap, then local SEO for broker near me and city searches across Melbourne, Sydney, Brisbane or nationally, borrower-focused content and copywriting, technical SEO and link building from finance and lending publications.
It also covers AI search, shaping content and site structure so ChatGPT, Claude and Gemini can understand and recommend a broker. Reporting tracks rankings, organic traffic, application enquiries and revenue, and the page says it understands the difference between wholesale and retail brokers and the compliance requirements that come with the job.
What stands out
- Mortgage SEO set up for solo brokers through to multi-office networks
- Links from finance and lending publications
- Reporting on application enquiries and revenue, not just rankings
Worth knowing
- Pricing is not on its mortgage page, so expect a discovery chat and audit first.
- The client stories on the page come from other finance and retail sectors rather than mortgage broking.
No. 7
7. 1SEO Digital Agency
- Best for
- US mortgage companies that want SEO, PPC and social from one agency
- Based in
- Bristol, Pennsylvania, US
1SEO Digital Agency is a Bristol, Pennsylvania agency with a dedicated page for mortgage companies, and it says it has worked with a number of mortgage loan companies. Its mortgage SEO covers keyword research into the phrases borrowers search, on-page work so your content has a better chance of showing in results, Google Business Profile improvements and link building.
The page pitches SEO as one strand of a wider programme alongside PPC, social media, email and website development. That suits a lender or brokerage that wants a single agency across every channel more than one that wants a search specialist.
What stands out
- One mortgage page covering SEO, PPC, social, email and web design
- Google Business Profile and link building inside the SEO work
Worth knowing
- No pricing is published, so expect a consultation and a custom plan.
- Its mortgage page is short on detail, so ask for mortgage examples and how leads are tracked.
How to choose an SEO agency for your mortgage business
Start with your market and your rules. A UK adviser needs content that sits within FCA financial promotion rules and a network or compliance team willing to sign it off. A US loan officer needs NMLS details and state disclosures handled properly. An Australian broker needs comparison rates and warnings next to any rate. An agency that already works in your country will know these without being told, so ask how it handles them before you look at anything else.
Then look at where the enquiries will come from. Most brokers win on local and specific searches, so the plan should name the towns, loan types and borrower groups it will build pages for, and how it will improve your Google Business Profile and reviews. Finally, insist on tracking that runs into your CRM. A cheap retainer that produces form fills you cannot trace is harder to justify than a dearer one that shows which searches became completed cases.
Questions to ask before you sign
- Which of our pages count as financial promotions or advertising, and who signs them off before they go live?
- Which loan types, borrower groups and towns will you build pages for first?
- How will you improve our Google Business Profile and reviews?
- How will you track a search through to an application and a completed case?
- What does it cost, what is the minimum term, and who owns the content if we leave?
Frequently asked questions
What is mortgage broker SEO?
Mortgage broker SEO is the work of getting your brokerage found when borrowers search for help with a mortgage, in Google, Google Maps and increasingly AI tools. It covers pages for each loan type and area you serve, Google Business Profile and reviews, technical fixes, content that answers borrower questions and links from relevant sites, all written within your advertising rules.
Can mortgage brokers rank against lenders and comparison sites?
Yes, but rarely for broad rate searches, which lenders and comparison sites dominate. Brokers do better on local and specific searches, such as a mortgage broker in a named town, self-employed mortgages or first-time buyer advice. Searchmaxxed makes this point on its mortgage page, and most agencies here build plans around local and niche searches for that reason.
How much does SEO cost for a mortgage broker?
It depends on your market, how many areas and loan types you cover, and how much work your site needs. Breakline's entry plan is £599 a month plus VAT on rolling terms, SEO Engico's Growth retainer is $4,500 a month after a $3,499 Revenue Baseline, and most mortgage specialists quote after an audit or strategy call.
Does mortgage broker SEO have to follow FCA or NMLS rules?
Yes. Content that promotes your mortgage services is advertising, so in the UK it must follow FCA rules on financial promotions, in the US it must meet NMLS, federal and state requirements, and in Australia ASIC's guidance applies. Agencies such as Searchmaxxed and ACES Marketing describe working within these rules, but final sign-off should stay with your compliance team or network.
How long does mortgage SEO take to work?
Expect technical and local fixes to show first and competitive gains to take months. SEO Engico says technical and on-page fixes usually move something in four to eight weeks, with bigger gains taking three to six months. Breakline's published mortgage broker campaign ran for six months, which is a sensible minimum before you judge any agency.
Our verdict
Pick SEO Engico if you want mortgage SEO judged on completed cases, with tracking into your CRM from the first month and local SEO, content and links in one retainer. Choose Mortgage Broker Marketing for a US mortgage-focused team, ACES Marketing or Breakline if you are a UK adviser wanting a smaller agency on clear terms, and Searchmaxxed or StudioHawk if you broker in Australia and want compliance-aware pages or a larger team. 1SEO Digital Agency suits US lenders who want every channel from one agency.
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