Short answer: SEO Engico is the top pick for white label SEO for web designers who want technical fixes, SEO and vetted links from one team: it builds and fixes sites for agencies, sells wholesale links from $145 and never contacts your client. PixelCrayons suits studios that want fixes filed as tickets, Mavlers suits WordPress and Shopify shops short of developers, and DashClicks suits designers who want to order SEO in a few clicks.
Most web designers hear the same question at handover: will the new site rank? White label SEO for web designers is how a studio answers yes without hiring an SEO. A specialist does the audits, fixes, content and links under your brand, and you add SEO to the client's monthly plan instead of watching another agency take over the relationship six months after launch.
Designers have problems a typical marketing agency does not. Many SEO providers also build websites, so client poaching is a real risk. SEO changes land on a site you built and may have to maintain. And most studios have a handful of clients asking about SEO, not fifty. This list was checked against each provider's own site in November 2026 and judges them on exactly those points.
Disclosure: Kuma SEO is written by the team at SEO Engico, the agency ranked first on this list. No agency paid to appear here. We checked every other entry against the agency's own website in November 2026. Services and prices change, so confirm the details with an agency before you sign. More on how we work in our editorial policy.
At a glance: the 6 best white-label SEO services for web designers
| # | Agency | Best for | Based in |
|---|
| 1 | SEO Engico | Web designers who want technical fixes, SEO and vetted links from one team | London, UK |
| 2 | PixelCrayons | Studios that want SEO fixes delivered as tickets in their own system | Noida, India |
| 3 | 95 Solutions | Studios that want to trial white label SEO on one client before committing | United States |
| 4 | Mavlers | WordPress and Shopify studios that want an SEO and development bench | India |
| 5 | Boostability | Web developers who want a packaged SEO product with sales training | Lehi, Utah, US |
| 6 | DashClicks | Designers who want to buy SEO in a few clicks and give clients a branded login | Florida, US |
How we picked
- Promises in writing not to poach your clients. Plenty of SEO providers also sell web design. An NDA and a non-solicitation clause, ideally lasting beyond the end of the work, stop your SEO partner turning into your competitor.
- Fixes the site, not just the report. A list of crawler warnings is no use to a busy studio. Look for a team that makes technical fixes in the CMS itself, or writes them up as tickets your developers can action, and logs every change.
- Respects the build you shipped. Ask how changes to templates, plugins and page builders get agreed. You want sign-off before anything goes live, so an SEO tweak never breaks a layout your client approved.
- Starts with one client. No minimums, or a pilot client, lets you test the work and the reporting before you put more accounts behind a provider.
- Pricing that sits on top of a care plan. Per-site or per-client monthly rates make it simple to add SEO to a hosting and maintenance plan. Know the wholesale cost before you quote, and leave room for your own account time.
- Reports a design client can read. Your clients hired you for design. Reports should explain what changed and why in plain English, under your brand, ready to forward.
The 6 best white-label SEO services for web designers in 2026
Our top pick
1. SEO Engico
- Best for
- Web designers who want technical fixes, SEO and vetted links from one team
- Based in
- London, UK
- Founded
- 2018
SEO Engico is a London SEO and link building agency, founded in 2018, and it does white-label SEO, website builds and technical fixes for agencies and consultants. Its own web work covers WordPress and custom Next.js sites, designed and built in-house with tracking set up before launch, so it understands what a designer hands over and what tends to break. Under white label it never contacts your client, and reports carry your brand and are formatted to forward.
Most of its link volume is white label. Wholesale links are $145 each with a ten link minimum and no monthly commitment, falling to $120 from 20 a month and $105 from 40 a month. Every site is found, checked and placed by its own team and has to show real organic traffic verified in Ahrefs, relevance to your client's niche and a clean outbound link profile. It says about 70% of sites fail, and by its own delivery records 94% of placements are still live after 12 months.
Its published agency proof is Digital Junkies, a digital marketing agency that resells SEO Engico's link building under its own brand, with 16 to 20 links placed a month, sustained.
What stands out
- White-label SEO, website builds and technical fixes for agencies, alongside links
- WordPress and custom Next.js builds with tracking set up before launch
- Published wholesale link rates, from $145 down to $105 at volume
- Never contacts your client, and reports are ready to forward
Worth knowing
- It builds websites itself, so agree in writing which work stays with your studio before you start.
- It is not built for buyers who want the cheapest links or hundreds a month.
See SEO Engico's white-label agency rates
No. 2
2. PixelCrayons
- Best for
- Studios that want SEO fixes delivered as tickets in their own system
- Based in
- Noida, India
PixelCrayons resells audits, technical fixes, content and links under your agency's brand, and it fits a studio's workflow better than most. Crawl errors, redirects, Core Web Vitals and structured data are fixed at the root, and each fix is written up in your ticketing system, so your producers forward finished work instead of chasing it. Its strategist can join client calls as one of your team when you want technical depth in the room.
Client protection is spelt out: a mutual NDA, and a promise not to approach the clients you introduce for direct business during the work or for twelve months after the last assignment ends. You can resell its audit on its own as a productised service with no retainer, and partner prices sit on a partner price list. It says it has served more than 500 agencies.
What stands out
- Technical fixes written up in your own ticketing system
- Non-solicitation cover for twelve months after the work ends
- Audits you can resell on their own, with no retainer
Worth knowing
- It sells SEO direct to brands as well, which is why its non-solicitation terms matter.
- Its Prism client workspace comes with some engagements but not all, so check your proposal.
No. 3
3. 95 Solutions
- Best for
- Studios that want to trial white label SEO on one client before committing
- Based in
- United States
95 Solutions says its white label programme suits web design agencies whose clients ask for SEO after launch, and it is set up the way a designer would want. Technical fixes for crawling, indexing, speed and structured data are made directly in the client's CMS or briefed to their developers. Every edit goes into a shared change log, and reports arrive a few days before your client meeting, with your logo or none, so you can add commentary.
Partnerships usually start with one pilot client over three months, and it signs your NDA and a non-solicitation agreement before you share client details. Its founder leads strategy on every account. Standard plans run from $900 to $3,200 a month, and partners get per-client rates on the same three-month minimum, set by site size, competition and whether it makes changes itself or briefs your developers.
What stands out
- Fixes made in the CMS or briefed to your own developers
- Shared change log covering every edit
- NDA and non-solicitation signed before you share client details
Worth knowing
- Each client has a three-month minimum term before the plan goes month to month.
- Partner rates are set per client, so the standard plans are a guide to scope rather than your cost.
No. 4
4. Mavlers
- Best for
- WordPress and Shopify studios that want an SEO and development bench
- Based in
- India
- Founded
- 2013
Mavlers names web design and development agencies as one of the groups its white label SEO is built for, with the pitch of turning one-off projects into recurring retainers. The service covers technical SEO, keyword research, on-page work, link building, local SEO, ecommerce SEO for Shopify, WooCommerce and Magento, and AI search work, scoped per client and reported under your brand.
It started in 2013 as an email template studio, says it has more than 200 SEO specialists, and works with over 600 agencies in the US, UK and Australia. It signs NDAs as standard, never contacts your clients and has no minimum retainer, so one client is enough to start. New briefs are actioned within 48 hours, with a full audit and strategy in five to seven business days. The same company also offers dedicated WordPress and Shopify developers, useful if your studio is short of build capacity too.
What stands out
- No minimum retainer, so a single client is enough to start
- Audit and strategy within five to seven business days
- Ecommerce SEO for Shopify, WooCommerce and Magento builds
Worth knowing
- Pricing is scoped per client rather than published on the SEO page.
- It uses AI tools for audits and first drafts, with specialists refining the work, so ask how content is reviewed.
No. 5
5. Boostability
- Best for
- Web developers who want a packaged SEO product with sales training
- Based in
- Lehi, Utah, US
Boostability's white label reseller programme is aimed at agencies, web developers and marketing service providers who want to sell SEO under their own brand at their own price. You bill the client, and its team does the work behind your name using its Be Found Framework, with every report and dashboard white labelled.
For a designer new to selling SEO, the onboarding is the useful part. A Partner Growth Manager sets you up with sales training, pricing tools and marketing collateral, which it says takes less than a week. When you submit a client, it does preliminary keyword research before the first call and helps you pitch. Campaigns cover audits, on-site optimisation, content and links, and local SEO is built into every campaign for small and medium-sized clients.
What stands out
- Sales training, pricing tools and collateral at onboarding
- Preliminary keyword research before each client call
- Local SEO built into campaigns for smaller clients
Worth knowing
- Prices are not published on its partner pages.
- It also sells SEO direct to small businesses, so it is not an agency-only supplier.
No. 6
6. DashClicks
- Best for
- Designers who want to buy SEO in a few clicks and give clients a branded login
- Based in
- Florida, US
DashClicks pairs white label fulfilment with agency software, including its own website and funnel builders, so a designer can sell sites and SEO from one account. SEO is bought with one-click checkout from its fulfilment centre, with no contracts and no minimums. Plans are tiered by the number of pages on the client's site, which maps neatly onto how designers already scope builds.
You send the client an onboarding link or fill it in yourself, its team checks the logins, then sets up keyword research, on-page optimisation and technical SEO. A quality assurance check follows, and you approve a PDF of the campaign before it launches. Work starts within 24 business hours of purchase, and each month brings a work summary and rankings report, plus a branded dashboard your client can log into.
What stands out
- SEO plans tiered by the size of the client's site
- Campaign approval by PDF before anything launches
- Client sub-accounts under your brand
Worth knowing
- A setup fee is charged with the first month on SEO plans.
- Issues its team cannot fix from its side are passed back to you to sort out with the client.
How to choose a white label SEO partner as a web designer
Start with the contract, not the deliverables. If the provider also builds websites, and many do, you need an NDA and a non-solicitation clause that runs past the end of the work. Ask who your client will ever hear from. The right answer is you.
Then look at how changes reach the site. Some providers want CMS access and make fixes themselves, others brief your developers or file tickets in your system. Either can work, but agree it up front and ask for a change log, because you will be the one the client calls if a template breaks.
Finally, run one client through it. Pick a site you built recently, with real search demand behind it, and judge the first audit, the first month of fixes and the first report. If you would forward that report without rewriting it, you have found your partner. If you would not, you have only lost a month.
Questions to ask before you sign
- Do you build websites as well, and what stops you approaching my clients for that work?
- Will you make fixes in the CMS yourselves, or brief my developers, and who signs off before changes go live?
- Can I start with one client, and is there a minimum term?
- What does a month of work include, and what will the report look like with my branding?
- How do you handle sites built on page builders or custom themes?
- What happens to the work and access if we stop working together?
Frequently asked questions
What is white label SEO for web designers?
White label SEO for web designers is SEO work done by a specialist and sold by a design studio under its own brand. The provider handles audits, technical fixes, content and links, and the studio adds SEO to its client's monthly plan. The client only ever deals with the studio, which keeps the relationship after launch.
How much should a web designer charge for white label SEO?
Start from the wholesale cost and add your own account time. Published rates vary widely: 95 Solutions lists standard plans from $900 a month, with partner rates set per client, and SEO Engico sells wholesale links from $145 each. Most studios price SEO as a monthly line on top of hosting and care, scoped to the client's competition.
Will a white label SEO provider steal my web design clients?
Not if the contract stops it. Ask for an NDA and a non-solicitation clause before you share client details. PixelCrayons, for example, says it will not approach clients you introduce for twelve months after the last assignment, and SEO Engico never contacts your client. If a provider will not put that in writing, keep looking.
What SEO should be done when a website launches?
At minimum, make sure the site can be crawled and indexed, old URLs redirect to new ones, every page has a sensible title and description, structured data is in place, and analytics and Search Console are set up before launch. Ongoing SEO, such as content and links, then builds on that base month by month.
Do web designers need to know SEO to resell it?
You need enough to sell it honestly and explain the reports, not enough to do it yourself. Providers like Boostability include sales training and pitch help, and others join client calls as part of your team. Learn what the monthly report means, and never promise rankings the provider will not promise you.
Our verdict
Choose SEO Engico if you want one partner for technical fixes, SEO and links that pass real traffic and relevance checks, with your brand on every report and no contact with your client. Pick PixelCrayons for fixes filed as tickets and strong non-solicitation terms, the founder-led US option above for a one-client pilot, Mavlers if you also need WordPress or Shopify developers, Boostability for a packaged product with sales training, and DashClicks for quick ordering with client logins.
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