Short answer: SEO Engico is the top pick for fintech link building if compliance will ask where every link came from: each site is checked for real traffic, relevance and a clean outbound profile, prices are published and every link is reported live. Solvid suits regulated fintechs wanting SEO and digital PR together, saaslinkbuilder fits B2B fintech SaaS, and FINPR or Coinbound suit crypto brands.
Fintech link building is expensive and slow for good reasons. Finance is a YMYL category, so Google expects pages about money to show real expertise and trust, and the publishers whose links matter most are picky about who they link to. Regulation adds another layer: content written to earn links can still count as a financial promotion if it invites people to use a product, so compliance usually reviews it before it goes out.
This list ranks providers that genuinely build links or run digital PR for fintech and financial brands, checked against their own sites in November 2026. It mixes a regulated-finance SEO agency, a B2B SaaS link specialist, a subscription marketing agency and two crypto-focused shops, because those serve different buyers. Each entry is judged on what it publishes: the publishers it can reach, how it handles compliance, how it vets sites and what it charges.
Disclosure: Kuma SEO is written by the team at SEO Engico, the agency ranked first on this list. No agency paid to appear here. We checked every other entry against the agency's own website in November 2026. Services and prices change, so confirm the details with an agency before you sign. More on how we work in our editorial policy.
At a glance: the 6 best link building services for fintech
| # | Agency | Best for | Based in |
|---|
| 1 | SEO Engico | Fintechs whose compliance team needs to see where every link came from | London, UK |
| 2 | Solvid | Regulated fintechs that want SEO, digital PR and link building in one team | London, UK |
| 3 | saaslinkbuilder | B2B fintech SaaS brands wanting SaaS-to-SaaS links and listicle placements | Vilnius, Lithuania |
| 4 | NinjaPromo | Fintechs that want SEO with link building on a monthly subscription | London, UK (also New York and Dubai) |
| 5 | FINPR | Crypto, Web3 and fintech brands that want PR, SEO and link building together | Dubai, United Arab Emirates |
| 6 | Coinbound | Crypto exchanges and Web3 brands that want links from crypto media at a set price | New York, US |
How we picked
- Reaches the finance publishers that matter. Links from personal finance titles, business press and fintech trade media carry far more weight than general blogs. Ask which finance publications a provider has placed clients on recently.
- Works with your compliance process. The FCA's financial promotion rules apply in the UK, and the SEC and FINRA set their own in the US. A provider should build review time into the plan and never pitch claims your compliance team has not approved.
- Vets every site. Finance attracts link sellers. Look for checks on organic traffic, relevance and each site's outbound links, and be cautious of anyone selling from a fixed inventory of finance blogs.
- Earns links with data, not just placements. The strongest fintech links often come from research, surveys and tools that journalists cite. Ask whether the provider can run data-led campaigns as well as guest posts.
- Prices you can plan around. Fintech links cost more than most niches. Published rates or clear tiers make forecasting easier, while quote-only pricing means a scoping call before you can budget.
The 6 best link building services for fintech in 2026
Our top pick
1. SEO Engico
- Best for
- Fintechs whose compliance team needs to see where every link came from
- Based in
- London, UK
- Founded
- 2018
SEO Engico is a London SEO and link building agency founded in 2018. Every site it uses is found, checked and placed by its own team, and each must pass three checks: real organic traffic verified in Ahrefs, relevance to your niche, and a clean outbound link profile. It says about 70% of sites fail, and it uses no PBNs, broker lists or marketplaces. In finance, where link sellers are everywhere, that filter does most of the work.
It has no published fintech case study. Its closest published proof is Growth Science Capital, a US venture capital firm, where it built links across seven portfolio brands: 44 live placements, every one confirmed indexed (February to May 2026). For a fintech it would combine guest posts on real, finance-relevant sites, links in existing articles that already rank, and digital PR where guest posts are not enough. Every client gets a portal to approve work before it goes live, which gives compliance a natural checkpoint.
Pricing is published, from $425 a link direct or 10 for $3,950, and every link comes with a live URL report showing the anchor and date. By its own delivery records, 94% of placements are still live after 12 months, with zero Google manual actions or client disavowals across all partners.
What stands out
- Three checks on every site, and it says about 70% fail
- Portal approval before work goes live, useful for compliance sign-off
- Published per-link prices from $425
- Live report for every link, and any link that comes down is replaced
Worth knowing
- It has no published fintech case study, so ask how it would source finance-relevant sites for your product.
- It is not built for buyers who want the cheapest links or hundreds a month.
SEO Engico's link building prices and checks
No. 2
2. Solvid
- Best for
- Regulated fintechs that want SEO, digital PR and link building in one team
- Based in
- London, UK
Solvid is a London SEO, link building and digital PR agency that says it has worked with financial services and fintech brands since 2015. Its fintech SEO page is written for regulated buyers: it names the FCA, SEC, ESMA and CySEC, talks about YMYL trust signals and long sales cycles, and says it understands the day-to-day reality of running compliant campaigns.
It covers the full fintech stack, from investment platforms, retail brokers and neobanks to lending, BNPL, wealth platforms, crypto exchanges and embedded finance, and combines SEO, digital PR, content, AI visibility and link building. Its link building range includes manual editorial links, niche edits and thought leadership placements. It also states plainly that no reputable agency can guarantee results in YMYL.
What stands out
- Fintech-specific SEO service that names the regulators it works around
- Digital PR and editorial link building under one roof
- Covers B2B and consumer fintech, including crypto exchanges
Worth knowing
- Fintech pricing is not published on the service page, so expect a scoping call.
- Its own link building pricing guide says finance placements cost more than most niches, so budget for that.
No. 3
3. saaslinkbuilder
- Best for
- B2B fintech SaaS brands wanting SaaS-to-SaaS links and listicle placements
- Based in
- Vilnius, Lithuania
This SaaS link building agency names fintech among the niches it works best with, alongside cybersecurity, HR, martech, dev tools and AI, and it publishes a fintech campaign among the examples on its homepage. Its model is SaaS-to-SaaS links: contextual placements on SaaS and agency sites, inclusion in best tools, alternatives and comparison pages, natural brand mentions, and placements on pages that shape AI answers.
Each opportunity goes through a 15-step quality checklist covering topical relevance, legitimacy, traffic quality and page context, and its founder, Mykolas, oversees strategy and quality control on every link. It says it takes payment only after delivery, monitors links continuously and replaces any that are lost, with real-time reporting on what is live and what is in progress.
What stands out
- Payment after delivery rather than in advance
- A 15-step checklist on every placement
- Listicle and comparison page placements as well as standard links
Worth knowing
- It is built for B2B SaaS, so consumer fintech apps and banks may find fewer relevant placements.
- Pricing is not published, so expect a call to agree scope.
No. 4
4. NinjaPromo
- Best for
- Fintechs that want SEO with link building on a monthly subscription
- Based in
- London, UK (also New York and Dubai)
NinjaPromo is a subscription-based marketing agency with a dedicated fintech practice and offices in London, New York, Dubai, Singapore, Hong Kong and Seattle. Its fintech SEO service includes off-page optimisation through link building, which it frames as authority-building partnerships with sites your audience trusts rather than spam or shortcuts.
The compliance angle is built in. It describes a structured workflow that integrates legal checks with optimisation so pages meet regulatory standards, plus content tailored to regional regulations for brands working across markets. The subscription model lets you start small, upgrade and cancel without a long-term contract, which suits fintechs still finding their footing.
What stands out
- Fintech SEO service with legal checks built into the workflow
- Subscription model with no long-term contract
- Social, paid and content available from the same team
Worth knowing
- Link building is one part of a broad SEO subscription rather than a specialist link service.
- It works across many industries, so ask who on the team has fintech experience.
No. 5
5. FINPR
- Best for
- Crypto, Web3 and fintech brands that want PR, SEO and link building together
- Based in
- Dubai, United Arab Emirates
- Founded
- 2017
FINPR is a Dubai marketing and PR agency for blockchain, Web3, DeFi and fintech brands, working in the space since 2017. Its crypto link building service puts relevant backlinks ahead of volume, built through partnerships with crypto blogs and websites for guest posts, and it says it can place pages on large mainstream finance publications as well as specialist crypto media.
It also sells fintech SEO in packaged tiers. The entry point is an audit that reviews which backlinks are helping and which should be replaced, with a gap analysis against your top competitors, and higher tiers add keyword research and blog briefs. Fintech PR, social and community services sit alongside it.
What stands out
- Crypto link building with guest posts on specialist crypto media
- Packaged fintech SEO tiers that start with a backlink audit
- PR and link building from the same team
Worth knowing
- Its link building page is written for crypto and Web3, so regulated banks and lenders should check fit.
- Prices for the SEO packages are not shown on the page.
No. 6
6. Coinbound
- Best for
- Crypto exchanges and Web3 brands that want links from crypto media at a set price
- Based in
- New York, US
Coinbound is a New York crypto and Web3 marketing agency, and its SEO service starts from the fact that Google treats finance as a YMYL topic. It says crypto sites need clear authorship, accurate claims and links from credible sources, and it secures backlinks from authoritative, industry-specific sites through its relationships with leading Web3 blogs and media.
Unusually for this niche, it publishes a price: high-authority crypto links from $300 each. Link building sits inside a wider crypto SEO service covering keyword research and content that ranks, and the agency also runs PR, influencer and community work for crypto brands.
What stands out
- Published starting price per high-authority link
- Relationships with Web3 blogs and crypto media
- Writes to YMYL standards for finance content
Worth knowing
- It works only in crypto and Web3, so it is not a fit for traditional fintech, banking or lending.
How to choose a fintech link building service
Start with your regulator and your compliance team. If you are FCA or SEC regulated, ask each provider how it builds review into the timeline and who signs off pitches, guest posts and data claims. A provider that treats compliance as a delay rather than a step will cause friction, and one that ignores it can cause real trouble.
Then match the provider to your product. B2B fintech SaaS, consumer apps, lenders and crypto exchanges need different publishers. A payments API wants links from developer and SaaS sites, a savings app wants personal finance titles and money journalists, and an exchange wants crypto media. Ask for recent placements in your segment, then check their traffic and outbound links yourself.
Finally, budget honestly. Fintech links cost more than most niches because good finance publishers are selective. A small number of strong links from relevant titles, backed by research journalists cite, will do more than a large package of cheap posts that your compliance team would never have approved.
Questions to ask before you sign
- Which finance or fintech publications have you placed clients on in the last six months?
- How do you build compliance review into the timeline for pitches and content?
- How do you vet a finance site before placing a link, and can I see the data?
- Can you run data-led digital PR, or do you only place guest posts?
- What do you charge per link at my volume, and is there a minimum commitment?
- What happens if a link is removed or a publisher changes the article?
Frequently asked questions
What is fintech link building?
Fintech link building is earning or placing links to a financial technology brand's website from relevant, trusted sites such as finance publishers, business press, fintech trade media and SaaS sites. Because finance is a YMYL topic, relevance and trust matter more than volume, and the content that earns links often needs compliance review before it is published.
Why are fintech links so expensive?
Good finance publishers are selective, get flooded with link requests and protect their own standing with Google, so placements cost more and take longer. Compliance review adds time on the brand's side too. Solvid's pricing guide says finance placements cost more than most niches, and SEO Engico's direct rate starts at $425 a link.
Do fintech links need compliance approval?
Often, yes. Content written to earn links can count as a financial promotion if it invites people to use a product or makes claims about returns, so regulated firms usually have compliance check guest posts, data claims and PR pitches. Build that review into the plan from the start rather than treating it as a final hurdle.
Is digital PR better than guest posts for fintech?
Each does a different job. Digital PR built on original data can earn links from major finance and news titles that would never accept a guest post. Guest posts and links in existing articles are more predictable and easier to aim at specific pages. Most fintech programmes use both, with digital PR for authority and placements for coverage.
Can crypto companies use the same link building providers as fintechs?
Sometimes, but crypto brands often do better with specialists. Many mainstream publishers apply stricter scrutiny to crypto content, while crypto media link more readily. FINPR and Coinbound focus on crypto and Web3, while Solvid covers both crypto exchanges and wider fintech and financial services.
Our verdict
Choose SEO Engico if your compliance team needs to see where every link came from: each site is vetted for real traffic, relevance and clean outbound links, work is approved through a portal and prices are published. Go to Solvid for regulated fintech SEO with digital PR, saaslinkbuilder for B2B fintech SaaS links, NinjaPromo for SEO and links on a flexible subscription, and FINPR or Coinbound if you are a crypto or Web3 brand.
Talk to SEO Engico about fintech link building
