Short answer: SEO Engico is the top pick for Shopify link building if you want every link vetted for real traffic and relevance, priced per link from $425 with a live report and replacements. Charle and Eastside Co suit brands that want Shopify specialists earning links through digital PR, Stryde fits D2C brands that want published retainer prices, and DTC SEO Agency suits stores that want a link-only package.
Shopify link building has one quirk that generic link vendors often miss. A Shopify store's money pages are its collection and product pages, and Shopify can serve the same product at more than one URL. Links work hardest when they point at the right canonical page, from a site that is relevant to what you sell. A link to a blog post on a random lifestyle site does far less.
This list compares providers that build links for Shopify and ecommerce stores, checked against their own sites in November 2026. Some are Shopify agencies with in-house digital PR, some are ecommerce SEO teams that include links in a retainer, and some sell link building on its own. Each is judged on what it publishes: how links are earned, which pages they support, how they are reported and what the work costs.
Disclosure: Kuma SEO is written by the team at SEO Engico, the agency ranked first on this list. No agency paid to appear here. We checked every other entry against the agency's own website in November 2026. Services and prices change, so confirm the details with an agency before you sign. More on how we work in our editorial policy.
At a glance: the 6 best link building services for Shopify stores
| # | Agency | Best for | Based in |
|---|
| 1 | SEO Engico | Shopify brands that want each link vetted, priced up front and reported live | London, UK |
| 2 | Charle | Shopify and Shopify Plus brands wanting links through digital PR inside ecommerce SEO | London, UK |
| 3 | Eastside Co | Shopify Plus brands wanting digital PR, SEO and developers in one agency | London, UK |
| 4 | Stryde | Growing D2C Shopify brands that want published SEO and link retainer pricing | Lehi, Utah, US |
| 5 | DTC SEO Agency | DTC Shopify stores that want a link-only package or links within Shopify SEO | Austin, Texas, US |
| 6 | Search Hog | Smaller Shopify stores wanting a senior consultant to run links and SEO | Newquay, Cornwall, UK |
How we picked
- Points links at collection and product pages. Ask which pages will receive links. A good provider maps links to the collection and product pages that earn revenue and uses the canonical product URL, not a duplicate path through a collection.
- Uses sites relevant to what you sell. A skincare brand needs links from beauty and lifestyle publishers, a tackle shop from angling sites. Check that sample placements fit your category and have real organic traffic.
- Can earn links with product and data stories. Ecommerce brands have launches, prices and customer data that journalists use. Digital PR built on those stories can reach publications that guest posts never will.
- Shows the price before you commit. Published per-link prices or retainer ranges let you work out whether links pay back against your margins. Quote-only pricing means a call before you can budget.
- Reports every link and replaces drops. You should get the live URL, anchor, target page and date for each link, with a clear answer on what happens if one disappears.
The 6 best link building services for Shopify stores in 2026
Our top pick
1. SEO Engico
- Best for
- Shopify brands that want each link vetted, priced up front and reported live
- Based in
- London, UK
- Founded
- 2018
SEO Engico is a London SEO and link building agency founded in 2018 that works with ecommerce brands, trades, law firms and agencies. Every site is found, checked and placed by its own team, and each has to pass three checks: real organic traffic verified in Ahrefs, relevance to your niche, and a clean outbound link profile. It says about 70% of sites fail, and there are no PBNs, broker lists or marketplaces behind it.
For a store, the work is guest posts on real sites in your category, links in existing articles that already rank, and digital PR where guest posts are not enough. Prices start at $425 a link, with 10 for $3,950 or 20 for $7,500. Every link sits in a live URL report with the anchor and date, any link that comes down is replaced, and by its own records 94% of placements are still live after 12 months.
Its published ecommerce results are for two US CBD brands. CBDfx's organic traffic rose 67% from January to May 2026 (Ahrefs estimate, 25,519 to 42,693), and CBD.co's rose 186% from December 2025 to May 2026 (Ahrefs estimate, 3,699 to 10,592).
What stands out
- Three checks on every site, with about 70% rejected before outreach
- Per-link prices published, so you can weigh links against product margins
- Live URL report with anchor and date, plus replacement of any dropped link
- SEO, ads, website and links in one team if you want more than links
Worth knowing
- It builds websites in WordPress and Next.js rather than Shopify, so treat it as a link and SEO partner, not a Shopify developer.
- Its published ecommerce proof is in CBD, so ask for sample sites in your own product category.
How SEO Engico screens every link it places
No. 2
2. Charle
- Best for
- Shopify and Shopify Plus brands wanting links through digital PR inside ecommerce SEO
- Based in
- London, UK
Charle is a Shopify agency with a specialist ecommerce SEO team for Shopify and Shopify Plus brands. Its SEO page covers technical work, collection and product page optimisation, content and digital PR, and it is clear about how links are earned: digital PR campaigns, data-led stories and reactive commentary aimed at relevant publications, industry sites and editorial features.
Every engagement starts with an audit that includes backlink profiling and competitor benchmarking, and the roadmap sets link building targets scored by commercial impact and effort. It uses Ahrefs for backlink analysis and also handles international SEO with hreflang and multi-market store structures. The agency also designs, builds and migrates Shopify stores, with offices in London and New York.
What stands out
- Shopify and Shopify Plus specialists across SEO, development and migrations
- Links earned through data-led and reactive digital PR
- Link targets prioritised by revenue impact in the SEO roadmap
Worth knowing
- Links come as part of an ecommerce SEO programme rather than as a standalone order.
- Pricing is not shown on its ecommerce SEO page.
No. 3
3. Eastside Co
- Best for
- Shopify Plus brands wanting digital PR, SEO and developers in one agency
- Based in
- London, UK
- Founded
- 2012
Eastside Co is a Shopify Plus partner established in 2012, based in London with offices in Birmingham, New York and Hamburg. Its Shopify SEO team sits in-house next to its Shopify developers, and includes strategists, technical SEOs, content writers and digital PR specialists. That means link recommendations and on-site fixes can be built into the theme rather than left in a report.
For links, its digital PR specialists run idea-led campaigns to earn coverage and links from reputable publishers in your sector, building the authority commercial pages need in tougher categories. The same team covers Shopify audits, technical SEO, collection research, migrations and AI search work, with monthly reports. It says it will never promise to get you to number one on Google.
What stands out
- Digital PR specialists working alongside in-house Shopify developers
- Competitor analysis that includes backlink profiles
- Shopify Plus experience across SEO, migrations and international setups
Worth knowing
- It is a full Shopify agency, so link building is one part of a broader service rather than a separate product.
- Prices are not listed on its Shopify SEO page.
No. 4
4. Stryde
- Best for
- Growing D2C Shopify brands that want published SEO and link retainer pricing
- Based in
- Lehi, Utah, US
Stryde is an ecommerce marketing agency and official Shopify Partner that says it has worked with dozens of Shopify stores across fashion, baby and kids, home goods, health and wellness and more. Its SEO service includes link building and authority development: earning backlinks from relevant industry publications, media outlets and niche sites to push category and product pages up the results.
Unusually, it publishes price ranges. SEO runs from $4,500 to $10,000 a month depending on how competitive your category is, and a separate AI search optimisation service runs from $3,500 to $5,000 a month. Its SEO page speaks directly to brands stuck somewhere between $1M and $10M in revenue with rising ad costs.
What stands out
- Published monthly price ranges for SEO and AI search work
- Links aimed at category and product pages
- Shopify Partner focused on product-based D2C brands
Worth knowing
- Links come inside an SEO retainer, so it suits brands buying a programme rather than single links.
- Its pricing and positioning fit established stores more than brand new ones.
No. 5
5. DTC SEO Agency
- Best for
- DTC Shopify stores that want a link-only package or links within Shopify SEO
- Based in
- Austin, Texas, US
DTC SEO Agency is an ecommerce SEO agency for direct-to-consumer brands, with a dedicated Shopify SEO service that covers technical fixes, collection and product optimisation, content, link building and AI search inclusion in one workflow. Its link building page describes a dedicated link building team that sources relevant, high-traffic sites and secures placements through personalised outreach.
The useful detail for Shopify owners is that link building is available as an isolated package. You can buy links on their own if your store's technical SEO is already in hand, or take them inside the full Shopify programme. The process starts with a site audit to pick the pages that will benefit most, then moves through prospecting, outreach and ongoing reports.
What stands out
- Standalone link building packages as well as full Shopify SEO
- Pages chosen for links based on expected return
- US and UK based teams focused on DTC ecommerce
Worth knowing
- Package prices are not published, so expect a call before you can budget.
- It describes placements as high DR and high traffic, so ask for sample sites to judge relevance in your category.
No. 6
6. Search Hog
- Best for
- Smaller Shopify stores wanting a senior consultant to run links and SEO
- Based in
- Newquay, Cornwall, UK
Search Hog is the practice of Matthew Pavli, a freelance Shopify SEO consultant and registered Shopify Partner who has optimised Shopify stores since 2015. The pitch is simple: you work with him directly, with no account managers or junior handoffs, and he brings in trusted freelance link builders, copywriters and developers when a project needs them.
Its link building service starts with a strategy session, then uses content creation and promotion, manual outreach to high-authority sites and broken link building, alongside audits that find and clean up toxic backlinks from past campaigns. A separate digital PR service targets national newspapers, trade titles and high-profile publications. It also works with only one brand in each industry and locale to avoid conflicts.
What stands out
- Direct access to a senior Shopify SEO consultant
- Toxic backlink audits and clean-up alongside new links
- One client per industry and locale
Worth knowing
- Capacity is limited by the consultant model, and link building relies on partner freelancers.
- Link building pricing is not published on its service page.
How to choose a link building service for your Shopify store
Start by deciding whether you need links or a whole SEO programme. If your collection pages are thin, your product URLs are duplicated and your site is slow, links will not fix that, and a Shopify SEO agency that does both is the better buy. If the store is in good shape and competitors simply have more authority, a link specialist with clear per-link pricing gets you there faster.
Then look hard at relevance. Ask each provider for sample placements in your product category and check them in Ahrefs: real organic traffic, readers who might buy what you sell, and a sane number of outbound links. Ask which pages the links will point at, and make sure the answer is your canonical collection and product URLs.
Last, do the margin maths. A link that costs a few hundred dollars needs to lift a page that sells enough to pay for it. Stores with low order values often get more from digital PR, where one good story can earn many links, while stores with higher margins can justify steady per-link outreach.
Questions to ask before you sign
- Which of my collection and product pages will the links point at, and why?
- Can I see sample placements in my product category, with traffic data?
- Do you use the canonical product URL when you build links?
- What does each report include for every link: URL, anchor, target page and date?
- Is link building available on its own, or only inside an SEO retainer?
- What happens if a link is removed?
Frequently asked questions
Does a Shopify store need link building?
Most competitive Shopify stores do. Shopify handles a lot of technical basics, but it cannot give a store authority, and in crowded categories the stores with stronger, more relevant links tend to win the collection and product searches that bring sales. A new or niche store with little competition may get further with on-page work first.
Which Shopify pages should backlinks point to?
Mostly collection pages and your best-selling product pages, because they target the searches that turn into orders. Use the canonical product URL rather than a version that runs through a collection path. Blog guides can earn links too, and internal links from those guides can pass value on to the pages that sell.
How much does Shopify link building cost?
It depends on your category and the quality of sites. SEO Engico publishes prices from $425 a link, with 10 links for $3,950. Retainers that include links cost more: Stryde publishes SEO from $4,500 to $10,000 a month. Digital PR is usually quoted per campaign or per month, because the number of links it earns varies.
Is digital PR or outreach better for ecommerce links?
They do different jobs. Outreach places links on relevant sites in your niche at a predictable pace and cost. Digital PR earns coverage from bigger publications using product launches, data or expert comment, and can bring many links from one story, but results vary month to month. Many stores use both.
How long does link building take to help a Shopify store?
Usually a few months. SEO Engico says technical and on-page fixes often move something in four to eight weeks, while bigger gains take three to six months, and links tend to work at the slower end. Seasonal stores should start well before their peak trading period.
Our verdict
Choose SEO Engico if you want every Shopify link vetted for real traffic, niche relevance and a clean link profile, priced per link and tracked in a live report with replacements. Pick Charle or Eastside Co for Shopify specialists who earn links through digital PR, Stryde for a D2C retainer with published price ranges, DTC SEO Agency for link-only packages, and Search Hog for a senior consultant on a smaller store.
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